Abbain is Africa's premier business intelligence system whose self-described mission is to advance trust and transparency in cross-border business transactions, intra-state trade and the provision of services and general commercial activities throughout Africa to emphasize business standards that eliminate unethical business practices across Africa. Abbain provides commercial data, analytics, and insights for businesses and industries in Africa in order to advance a transparency platform for the buyers and sellers from across Africa and the world to trade with each other, safely and securely.

Abbain offers a wide range of products and services for risk and financial analysis, operations and supply, and sales and marketing, as well as research and insights on Africa-based businesses. It serves merchants and buyers across Africa and the world to access the company's database which seeks to contain over 800 million business records in Africa through the company's primary product platform, named, "Abbain".

Our Mission

Our mission is to organize information on companies and industriesĀ in Africa and make it accessible and useful to buyers worldwide.

Our Vision

We aspire to bridge the gap between sellers and buyers of goods, service providers and their clients, while enhancing customer satisfaction throughout the African continent. We strive to be the good company that will drive and grow Africa's economy for the next 200 years. Our vision for the fiscal year 2037 is to serve 1.4 billion African consumers, enable 100 million businesses to be profitable and create 2 million direct jobs across Africa.

Our Values

- Customers first, employees second, shareholders third
- Trust is everything
- Transparency is a must
- Evolve, adapt and lead
- Today's best performance is tomorrow's baseline
- If not now, when? If not me, who?
- Live seriously, work happily

Our Purpose

On average, over 800 million people from all over Africa spend money on goods and services each day, through business transactions with different sellers and service providers in different parts of the Continent. This, they do without a well defined, centralized system to provide them with relevant data to help them make informed decisions at the point-of-purchase. This leaves a gap and room for unethical practices that have become very common in the business place.

Abbain is leveraging artificial intelligence (AI) and machine learning (ML) to deliver innovative solutions needed to implement and advance a trustworthy marketplace for all of Africa and in the process, bridge the gap between sellers and buyers of goods, service providers and their clients, thereby, enhancing customer satisfaction throughout the African continent.

Abbain's platform is a Centralized Autonomous System (CAS) of accreditation of all individual sellers, SMEs and large enterprises operating in Africa. Centered on its core website and a mobile application, the system provides buyers with relevant data which helps them make informed decisions before paying for goods or services all over Africa.


In addition to our ever growing portfolio, the company also operates a powerful e-commerce platform, Abbain, which enables third-party sellers from all over Africa to list and sell their products, new, refurbished or used items on a fixed-price to buyers from all over the world.

Abbain is powered by Abba Wallet, which uses Escrow Payment Protection to ensure that every seller on Abbain gets paid for goods sold to buyers and services provided to clients; and that every buyer receives the goods and services paid for through the Abbain, thereby, maintaining peace of mind in every business deal.


Abbain is not affiliated with any government or governmental agency. Any business that becomes an accredited member of Abbain and adheres to its standards, does so through industry self-regulation. To avoid bias, Abbain's policy is to refrain from recommending or endorsing any specific business, product or service, even though they still advocate for business interests. Abbain is inspired by the U.S. based Better Business Bureau.


Abbain is anchored on a diversified business model with its revenue to be generated from the Accreditation Subscriptions Products, Marketing Solutions and Sales Solutions. Founded in Walvisbay in June 2022 by Simon Kapenda, Abbain Markets (Pty) Ltd is a wholly-owned subsidiary of Abba Platforms Inc., and is based in Windhoek, Namibia with satellite offices in Nigeria, Angola, DRC, Rwanda, Eswatini, Burundi and Uganda.